Yara Shahidi Champions Urgent Action Fund Through New “Pretty Powerful Fund”

Yara Shahidi x Bobbi Brown Cosmetics. Captured by Tyler Mitchell.

Yara Shahidi, activist, and actress has an impressive track record organizing for gender equity. She is using her latest partnership as the global ambassador for Bobbi Brown Cosmetics to unite and effect change through the launch of the Pretty Powerful Fund.

Urgent Action Fund for Women’s Human Rights has been named near to Shahidi’s heart alongside Girls for Gender Equity and Third Wave Fund. All three organizations will be formal beneficiaries of the Pretty Powerful Fund which launches on International Women’s Day.

“Each is dedicated to providing support networks for my peers and different intersections of my community which I think is extremely important, because that’s ultimately how you gain resources gain opportunities.”

– People Magazine

We are honored that our work and the work of our grantee partners are held sacred by Shahidi. And are equally proud to be in the company of two activist funds doing such transformative and crucial work.

To learn more about the pillars of the Pretty Powerful Fund and Bobbi Brown’s long-standing commitment to empowering women and girls visit: https://www.bobbibrowncosmetics.com/pretty-powerful-fund